City of Key West | Parking Project
Comprehensive Branding Package | Logo Design | Citywide Parking Map | Downtown and Scooter Parking Map Insert |
Trifold Brochure | Signage Graphic Overlays | Parking Pay Machine Wraps | City Parking Vehicle Wraps | Rack Card (4x9) |
Digital Screen Designs | Printable Info Sheet for Guests | 2027 Parking Sticker | Internal Templates
Meetings & Notes
August 27, 2025 | 2:00pm
Downloadable map & "brochure" that lives online. (Primarily for hotels/concierge.)
QR codes to direct people to this info online.
A list of common issues with tourists & parking:
- yellow curbs
- fire hydrants
- how to pay (app or pay station)
- helpful permits, if you're often in KW
- check for special events / road closures
- parking lots (20 spaces or more)
- metered parking
- park in the flow of traffic
- look for signs... can't park inloading zones, taxi stands / trolley stops
- can't park in residential spaces without permit
- can park in unmarked spots -- move car every 3 days
Using graphics to help differentiate btwn scooter parking and residential spots, for example.
Map to include:
-bus stops
-bike trails
-scooter parking (free for scooter spots, not regular spots)
Comprehensive Branding Package
Development of a complete branding guide (.pdf), including logo usage, color palette, fonts, signage specifications, and usage across platforms.
Start of the Circle P design elements & New City Parking map
Logo Design
A new artistic and original “P” logo to represent City of Key West Parking, intended for registration/trademark.
Citywide Parking Map
Design and illustration of a general parking map covering the entire city.
Downtown and Scooter Parking Map Insert
A detailed insert highlighting downtown parking and designated scooter areas.
Trifold Brochure
Design of a foldable brochure outlining parking policies, locations, payment methods, etc.
Signage Graphic Overlays
Design of new graphic "sticker" overlays for existing parking signs, adaptable to multiple sign sizes.
Parking Pay Machine Wraps
Graphics designed to wrap parking pay machines in the style of a vehicle wrap.
City Parking Vehicle Wraps
Design of vehicle wraps for city parking vehicles to reflect the new branding.
Rack Card (4x9)
A concise, printed card with parking rules, layout, payment information, etc.
Digital Screen Designs
Screen layouts for TVs and digital signage in both horizontal and vertical orientations, adaptable for online use.
Printable Info Sheet for Guests
A single-sheet printable PDF for distribution at hotels and businesses with comprehensive parking information.
2027 Parking Sticker
Design of a new annual parking sticker.
Must be a Key West specific graphic - Something Unique to Key West
Internal Templates
Design of letterhead, email signatures, and other internal digital assets for consistency.