Cacophony Social Media & Start Up Branding Outline

Brand Kit 

One master document or file with all approved materials including:

• Brand Colors

• Brand Images or "Looks"

• Brand Fonts

• Brand Language

• Illustrations to support the brand logo 

Media Kit

One master document or file with all approved materials including:

• Images of all artists and collaborators

• Images of admin team

• Short bio for all team members and artists

• Approved logo PNGs for external use

• Short highlight reel of garden space (download url link for video)

• Short highlight reel telling "the story" (download url link for video)

• Highlight video of "success stories" (download url link for video)

Additional Elements for Brand and Media Kits

• Artist logos

• Merch design for artists and Cacophony 

• Album design

• EP launch materials including individual brand kits

Social Media Planning

Tik Tok & Meta (linked FB & IG accounts)

Cacophony would translate best on Tik Tok and Instagram.

A Facebook account can be linked to the Instagram account to share the posts to a larger audience.

This will increase SEO visibility.

Social Media Package Sample

Videos:

4 Videos per month - shared on all platforms

Tik Tok - Instagram - Facebook

• Meet the artist doc style video

• POV New artist reel

• Day in the life of an artist (or songwriter) reel

• Recap of live event 

Images:

2-3 Image posts per week via Instagram & Facebook

Instagram - Facebook

• Artist highlight

• Venue space highlight 

• Project highlight

• Sponsor highlight

Trends:

Tik Tok - Instagram

• Day in the Life trend (artists)

• POV or "Point of View" trend (artists)

• "Doesn't Know it Yet" trend (artists)

YouTube Channel 

In addition to a social media package, Cacophony will benefit from an active YouTube Channel.

This channel will livestream soundgarden sessions and other music events. 

• Livestream concerts

• Interviews with artists

• Full edited concert videos 

• Full edited concert highlight with artist interview

• BTS footage 

• Music Videos

Community Engagement

• Business sponsorship opportunities for live events

• Community building with local vendors at soundgarden sessions

• Ticketed events 

Cacophony Social Mood Board

Cacophony • Sharese Imagery Mood Board & Ideas

Needed for Sharese • Logo / Style for her name - colors?

Cacophony • Sound Garden Imagery Mood Board & Ideas

Needed for Sound Garden • Logo / Style for her name - colors?

Sample Social Accounts & Branding/Marketing by Wonderdog

https://www.instagram.com/badboykeywest/

https://www.instagram.com/officialfantasyfest/

https://www.instagram.com/zombiebikeridekw/

https://www.instagram.com/tututuesdaykw/

https://www.instagram.com/key_west_personal_chef/

https://www.instagram.com/generalhorseplaykw/